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Older women ads

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In this survey, they answered questions about their use of make-up, their reasons for following advertising for beauty products aimed at their age group, their perceptions of various kinds of adverts, the impact that adverts have on them, and whether they would like to see older models being used more frequently in different kinds of adverts.

Such strategies could help these women relate to the models, pay attention to and trust the adverts, and ultimately purchase the products being advertised.

So there you have it! Most of us older women feel utterly invisible when it comes to advertisements in general and sick and tired of the use of younger women in ads for products aimed at them or aimed at a much older age group.

And why does this matters? Because it is one of the ways in which women like you and me feel that with increasing age comes increasing irrelevance and a sense that we just don't matter any more.

It is also one of the main reasons that younger and younger women are reaching for the Botox, in the mistaken belief that growing old is a terrible and dreadful prospect, to be avoided at any and all cost.

Which ads really annoy you in their portrayal of older women? Are there any that you feel accurately reflect you as you want to be reflected? Lifestyle , Fashion , Challenging Ageism.

Carolyn Mair and Dr Solijana Cill, both psychologists at the London College of Fashion, said in the intro to the research we commissioned: "For older women, their underrepresentation or misrepresentation results in negative attitudes towards the adverts and often towards themselves.

Next Post. Previous Post. What Do You Think? Leave Comment. Dee Brown Feb 28, I am a 69 year old who loves clothes! I am 5' 4", size , but can soon look frumpy if I am not careful what styles I choose.

I look at the pictures of tall, younger models in styles that I like, but never even consider them as I know full well that they will not look the same on my 'older shaped', shorter body.

Surely pictures of older women who are not a perfect shape would entice more sales if they gave a truer picture of how we would actually look n the styles!

I hate adverts, full stop. It IS very useful to find out what is new and what is now available but what a palaver it is to do so with good results.

I even find most women's magazines are so shallow its hardly worth turning the front cover. Yes I was born on the dot of so yes 'I'm talkin 'bout my generation'.

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Big thanks to Meetville. I think it may lead to something really great. I like the idea of matching people according to their interests and not asking too many questions.

Photo albums are also very convenient. Hope I can actually find someone good for me. Not found anyone yet but I'm quite confident I will.

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Send a message or interest to start communicating with members. Dating an older woman is an entirely different experience from dating a younger woman.

Older ladies in United States are often financially independent; they can also be better lovers and usually won't mess with your head too much.

These are just some of the positive aspects. Reason enough to date mature women, ha? Today there are many online dating sites but only a few of them have really high-quality matches.

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Indeed, the real champions of the fashionable pensioner are the make-up companies. At last they have begun to appreciate who their real customers are, and how much disposable cash they have.

A third of the British population is aged over 50, while most major household spending decisions are taken by women aged between 40 and More women over the age of 50 are working than ever before.

Sandra Howard saus she found Marks and Spencer's adverts featuring veteran models like Twiggy centre alongside younger models far more groundbreaking than those solely showing older women.

But that ridiculous ageism is long gone in the cosmetics industry. These women are allowed to look beautiful rather than bizarre.

And as they know so well, real style is ageless. Which is a good thing in my book. Or our grand-daughters, come to that. Argos AO. Grey power?

No —these fashion ads insult older women. Share this article Share. Share or comment on this article: Grey power No these fashion ads insult older women.

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